THE CENTSABLES, a national, multi-media initiative that promotes financial literacy in kids, is making six :15 animated promo spots available to broadcasters to shine a spotlight on educating children about financial matters. Each spot features one of the Centsables – Ursa Major (aka Grant), Aquatique (aka Susie B), Greenback (aka Franklin), Veloci-Rabbit (aka Penny), Hurlwind (aka Hamilton), and Toro-Nado (aka Jackson) – delivering kid-centric messages about saving money, earning interest, compound interest, credit cards, and sharing with others.

Targeted to kids in the 6-12 age group, THE CENTSABLES initiative includes an interactive website,, comic books series, factivity workbooks, board game, mobile financial tour, plus a wealth of premiums including action figures, posters, trading cards and more. A proprietary Savings for Kids savings program, plus School Partnership Program, are currently being offered by 30 banks and credit unions in 18 states. The program is also being licensed directly to schools, as well as to other financial institutions including insurance and financial advisor companies.

The six :15 animated CENTSABLES promos are part of a television strategy which includes a weekly animated television series, currently in development with a target launch of Fall 2011. These spots provide several opportunities for broadcasters including:

Tagging with local messages to promote their support for financial literacy for kids
Securing sponsors who can promote their commitment to financial literacy for kids
Advancing their leadership role in the community in this important area
Tie-ins with local schools through partnerships with other sponsors

The spots are available for use during "TEACH CHILDREN TO SAVE DAY" on Tuesday, April 11, 2011, designated by banks throughout the country as the day to encourage smart financial habits in our youngsters. The six promos are available immediately on a cash basis, and are being distributed through PMI Syndication.

THE CENTSABLES is created, developed and produced by Norm Hill Entertainment, a NY-based company.

For more information contact:
Mark DiPippa

Tony Intelisano

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